Our Journey
It all started with a simple idea:make great coffee.
Everything we do is rooted in one simple idea: make great coffee. It’s what drives our passion and shapes every decision we make. Earth Roastery began in 2014 when Ali Al-Fahad started roasting beans at home, experimenting with blends and sharing them with loved ones. With little awareness of specialty coffee in the Middle East and GCC, Ali was inspired to grow the business and spread knowledge.
By 2016, Earth Roastery officially launched, offering specialty coffee beans worldwide. We’re committed to educating both our team and customers—from coffee origins to flavor and roasting techniques.
Our diverse team of passionate experts, creatives, and dreamers bring that vision to life in every cup.
MISSION AND VISION
At Earth Roastery, our mission is to deliver unforgettable coffee experiences with no compromises. Our vision is to foster a community that shares our commitment to quality and sustainability.
PHILOSOPHY
We follows a strict “no shortcuts” philosophy, ensuring quality from bean selection to packaging. Each coffee origin undergoes thorough testing with various roasting and brewing methods to highlight its best flavors. The team, led by SCA-certified professionals, emphasizes sustainability and actively contributes to community development.
BRAND ESSENCE
Our brand represents more than just specialty coffee—it reflects our core values. People don’t just come for the coffee; they come because they believe in what we stand for. Through biodegradable & recyclable packaging and careful management of waste and water, Earth Roastery shows that excellence and sustainability can go hand in hand.
2014
Brought a bag of green beans to Kuwait and began experimenting with roasting
2016
The first specialty coffee roaster serving B2B in Kuwait
2018
Expanded into Qatar with B2B operations
2019
Opened the flagship store in Kuwait
2022
Overseeing large-scale specialty coffee inventory while expanding with four new stores across the region
2023
Opened the flagship store in Dubai, UAE
2024
Introducing the franchise model to drive international growth
DRIVING FORCES
The global specialty coffee market is valued at around $30 billion and is projected to reach $60 billion by 2033. Its rapid growth is fueled by evolving consumer preferences, increasing demand for specialty coffee, and the strong purchasing power of younger generations. Now is the perfect time for you to be part of this thriving market.
Let’s go through the basic numbers, explore what we offer, and show you how to get started.
ESTIMATED GROSS MARGINS
Averages- based on Kuwait results Y-2022
Beverages
85%
Food
70%
Tools
50%
PERFORMANCE INDICATOR
Averages- based on Kuwait results Y-2022
25 USD
Avg. Customer Value
15%
Avg. Y-Y Growth
150
Avg. Daily Footfall
Franchise
DURATION
Up to 10 years
FRANCHISE FEE
75,000 USD
ROYALTIES
6% of gross sales
ADDITIONAL FEES
Startup costs
IT Services fees
Marketing fees (1% of sales)
Additional training
SUPPORT PROVIDED
- Location selection
- Interior design guidelines
- Uniform guidelines
- Machinery and accessories
- Operational manuals
- Quality control guidelines
- Hiring & training (Barista & Operations)
- Food & drink menu
- Inventory and supplies
- Pricing guidelines
- Marketing guidelines
- Operational support (3 months free)